Campaigns - Revision history

Root: Reverted edits by Ukaqicuryx (Talk) to last version by 71.163.185.8

2010-12-01T16:52:04Z

Reverted edits by Ukaqicuryx (Talk) to last version by 71.163.185.8

Ukaqicuryx at 01:57, 24 November 2010

2010-11-24T01:57:45Z

71.163.185.8 at 22:12, 1 November 2008

2008-11-01T22:12:16Z

71.163.185.8 at 21:35, 1 November 2008

2008-11-01T21:35:27Z

71.163.185.8: New page: Campaign management allows privileged system administrators to create, distribute and monitor email campaigns. For email campaigns to be available, they must be activated in settings. ...

2008-11-01T21:28:14Z

New page: Campaign management allows privileged system administrators to create, distribute and monitor email campaigns. For email campaigns to be available, they must be activated in settings. ...

New page

Campaign management allows privileged system administrators to create, distribute and monitor email campaigns. For email campaigns to be available, they must be activated in [[settings]]. Additional server configuration, including SMTP server setup, scheduled distribution tasks, etc, are required in order for campaign management to operate. Consult an experienced integrator before turning on and operating campaign management.

To send an email campaign, we must create a datasource, a campaign using the datasource, than distribute the campaign.

==Datasources==

Datasources provide the target recipients to the campaign. A datasource could be a list of email addresses you provide, or acquired from the web site. Several datasources come included with the ecommerce engine upon installation. Additional datasources require creation by an experienced integrator. Once a datasource is created, it is reusable – and each time it is used, the datasource acquires current target recipients that fit the datasource’s criteria.

To view and manage datasources, select "Campaign Datasources". A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.

==Campaign Management==

==Campaign Distribution==

==Campaign Monitoring==

@@ Line 1: / Line 1: @@
 Campaign management allows privileged system administrators to create, distribute and monitor email campaigns. For email campaigns to be available, they must be activated in [[settings]]. Additional server configuration, including SMTP server setup, scheduled distribution tasks, etc, are required in order for campaign management to operate. Consult an experienced integrator before turning on and operating campaign management.
@@ Line 19: / Line 11: @@
 Campaign datasources should only be added and modified by experienced system administrators. Please contact your website integrator to add or change any datasources.
-To view and manage datasources, select &quot;Campaign Datasources&quot;. A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.
+To view and manage datasources, select "Campaign Datasources". A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.
@@ Line 28: / Line 20: @@
 ===Adding/Editing a Campaign===
-To add a campaign, select the &quot;Add a New Campaign&quot; link. To edit a campaign, select &quot;Edit&quot; next to the campaign you wish to manage. The campaign management form will be displayed. The campaign management form contains the following fields:
+To add a campaign, select the "Add a New Campaign" link. To edit a campaign, select "Edit" next to the campaign you wish to manage. The campaign management form will be displayed. The campaign management form contains the following fields:
 *Campaign Name: For internal reference only - this is the name that will be displayed when searching for campaigns or viewing campaign related reports.
@@ Line 36: / Line 28: @@
 *Reply To Address: If a recipient choses to reply to the email, this is the email address the reply will go to.
 *Message Subject: The subject of the message as displayed in the subject field to recipients of the message.
-*HTML Page: Select a page, as created in [[Page Management]] to distribute to the recipients. If this field is empty (&quot;Select a page&quot; is selected) than the message body below will be sent to the recipients.
+*HTML Page: Select a page, as created in [[Page Management]] to distribute to the recipients. If this field is empty ("Select a page" is selected) than the message body below will be sent to the recipients.
-*Message Body: if not HTML page is selected, the contents of this field will be sent as the body of the email to recipients. The content of this field can be plain text or HTML. If you choose to enter HTML into this field, be sure to check &quot;HTML Format&quot; to ensure message recipients see the email rendered as HTML.
+*Message Body: if not HTML page is selected, the contents of this field will be sent as the body of the email to recipients. The content of this field can be plain text or HTML. If you choose to enter HTML into this field, be sure to check "HTML Format" to ensure message recipients see the email rendered as HTML.
 Note that the subject and message body can use variables to display limited dynamic content. Be default, {emailAddress} is available by placing {emailAddress} (with the brackets) into the subject or the message body, the recipients email address will be displayed. Other variables available are controlled by the datasource. Check the datasource information or ask your integrator about what what variables are available, or to make additional variables available.
@@ Line 60: / Line 52: @@
 Campaign reporting allows you to monitor the progress of a campaign distribution and it's activity up to and including resulting visits back to the web site originating from the campaign. Additional reporting information on the campaign (including purchase activity) can be found using the [[Cart Report]].
-To view a campaign report, select &quot;View Report&quot; next to the campaign in the campaign listing. For each individual send of the campaign, the resulting report will provide the following:
+To view a campaign report, select "View Report" next to the campaign in the campaign listing. For each individual send of the campaign, the resulting report will provide the following:
 *Emails Queued: The number of emails waiting in the system the be sent out. This will build gradually once a campaign has been distributed.
 *Emails Sent: The number of emails sent out to recipients.
 *Emails Viewed: The number of emails opened by recipients (note this only works with HTML formatted emails).
 *Click Thrus: Number of recipients who clicked through from the email to the website.

@@ Line 1: / Line 1: @@
 Campaign management allows privileged system administrators to create, distribute and monitor email campaigns. For email campaigns to be available, they must be activated in [[settings]]. Additional server configuration, including SMTP server setup, scheduled distribution tasks, etc, are required in order for campaign management to operate. Consult an experienced integrator before turning on and operating campaign management.
@@ Line 11: / Line 19: @@
 Campaign datasources should only be added and modified by experienced system administrators. Please contact your website integrator to add or change any datasources.
-To view and manage datasources, select "Campaign Datasources". A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.
+To view and manage datasources, select &quot;Campaign Datasources&quot;. A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.
@@ Line 20: / Line 28: @@
 ===Adding/Editing a Campaign===
-To add a campaign, select the "Add a New Campaign" link. To edit a campaign, select "Edit" next to the campaign you wish to manage. The campaign management form will be displayed. The campaign management form contains the following fields:
+To add a campaign, select the &quot;Add a New Campaign&quot; link. To edit a campaign, select &quot;Edit&quot; next to the campaign you wish to manage. The campaign management form will be displayed. The campaign management form contains the following fields:
 *Campaign Name: For internal reference only - this is the name that will be displayed when searching for campaigns or viewing campaign related reports.
@@ Line 28: / Line 36: @@
 *Reply To Address: If a recipient choses to reply to the email, this is the email address the reply will go to.
 *Message Subject: The subject of the message as displayed in the subject field to recipients of the message.
-*HTML Page: Select a page, as created in [[Page Management]] to distribute to the recipients. If this field is empty ("Select a page" is selected) than the message body below will be sent to the recipients.
+*HTML Page: Select a page, as created in [[Page Management]] to distribute to the recipients. If this field is empty (&quot;Select a page&quot; is selected) than the message body below will be sent to the recipients.
-*Message Body: if not HTML page is selected, the contents of this field will be sent as the body of the email to recipients. The content of this field can be plain text or HTML. If you choose to enter HTML into this field, be sure to check "HTML Format" to ensure message recipients see the email rendered as HTML.
+*Message Body: if not HTML page is selected, the contents of this field will be sent as the body of the email to recipients. The content of this field can be plain text or HTML. If you choose to enter HTML into this field, be sure to check &quot;HTML Format&quot; to ensure message recipients see the email rendered as HTML.
 Note that the subject and message body can use variables to display limited dynamic content. Be default, {emailAddress} is available by placing {emailAddress} (with the brackets) into the subject or the message body, the recipients email address will be displayed. Other variables available are controlled by the datasource. Check the datasource information or ask your integrator about what what variables are available, or to make additional variables available.
@@ Line 52: / Line 60: @@
 Campaign reporting allows you to monitor the progress of a campaign distribution and it's activity up to and including resulting visits back to the web site originating from the campaign. Additional reporting information on the campaign (including purchase activity) can be found using the [[Cart Report]].
-To view a campaign report, select "View Report" next to the campaign in the campaign listing. For each individual send of the campaign, the resulting report will provide the following:
+To view a campaign report, select &quot;View Report&quot; next to the campaign in the campaign listing. For each individual send of the campaign, the resulting report will provide the following:
 *Emails Queued: The number of emails waiting in the system the be sent out. This will build gradually once a campaign has been distributed.
 *Emails Sent: The number of emails sent out to recipients.
 *Emails Viewed: The number of emails opened by recipients (note this only works with HTML formatted emails).
 *Click Thrus: Number of recipients who clicked through from the email to the website.

@@ Line 9: / Line 9: @@
 ===Managing Datasources===
 To view and manage datasources, select "Campaign Datasources". A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.
 ==Campaign Management==
@@ Line 19: / Line 20: @@
 ===Adding/Editing a Campaign===
-To add a campaign, select the "Add a New Campaign" link. To edit a campaign, select "Edit" next to the campaign you wish to manage.
+To add a campaign, select the "Add a New Campaign" link. To edit a campaign, select "Edit" next to the campaign you wish to manage. The campaign management form will be displayed. The campaign management form contains the following fields:
 ==Campaign Distribution==
-==Campaign Monitoring==
+To distribute a campaign, select the 'send to *datasource*' link (where datasource is the name of your selected datasource for this campaign) in the campaign listing. You will be asked to confirm that you want to distribute this campaign.