Difference between revisions of "Google Analytics Setup"

Revision as of 18:58, 5 March 2010

Basic Setup

To setup GA (Google Analytics) to support page visitation activity reporting, place the following code in the bottom of every template on the web site, after the end body tag, before the end html tag. If you have a common footer(s) for the site, simply place in the common footer(s). NOTE: Be sure toe replace the UA number (UA-123456) with your web site's Google provided UA number.

// set pageCode
// tell system to send the fuseaction as the override pageCode 
// if the fuseaction is anything other than PAGE.view
$pageCode = ($attributes['fa'] == 'PAGE.view') ? NULL : $attributes['fa'];
 
// display googleTrack code
echo eV::googleTrack('UA-123456',$pageCode);

eCommerce Setup

To setup GA to support eCommerce transaction monitoring and reporting, place the following code in the bottom of the checkout complete template:

// get orderid from the order number (should automatically be passed in URL to order complete page)
$orderId = eV::orderGetIdFromNumber($attributes['orderNumber']);
 
// get the order data array for the passed order
$orderArr = eV::orderGetCompleteArray($orderId);
 
// display the google ecommerce transaction code
// MUST appear after eV::googleTrack has been outputted
echo eV::googleTrackTrans($orderArr);

Once that is complete, you need to access the Google analytics account and confirm that the site profile is set as an "Ecommerce Website". Here are the instructions from Google on how to set that up. [1]

Goal Tracking: Checkout

The following explains how to setup a Checkout Goal Tracker in Google Analytics for a Whirlwind eCommerce site.

• Log into GA
• Select to Edit the site profile for your web site
• Select "Add Goal"
• Enter the following into the available fields:

• Goal Name: "Checkout"
• Active Goal: "On"
• Goal Type: "URL Destination"
• Match Type: "Regular Expression"
• Goal URL: "/ORDER.checkoutComplete"
• Case Sensitive: UNCHECKED
• Step 1: (keep adding steps until all steps are complete)

• URL: "/"
• Name: "Visit"

• Step 2:

• URL: "/ORDER.cartView"
• Name: "Cart"

• Step 3:

• URL: "/ORDER.register"
• Name: "Register"

• Step 4:

• URL: "/ORDER.checkoutBilling:
• Name: "Billing Address"

• Step 5:

• URL: "/ORDER.checkoutShipping:
• Name: "Shipping Address"

• Step 6:

• URL: "/ORDER.checkoutPayment:
• Name: "Payment"

• Step 7:

• URL: "/ORDER.checkoutConfirmation:
• Name: "Confirmation/Review"

• Hit "Save Goal" button. - Your goal funnel is now set!