Difference between revisions of "Cart Report"
From Whirlwind eCommerce Wiki
(New page: The cart report provides a birds-eye view of where visitors abandoning in the purchase process. As this report can be broken down by source code, email campaign and referring web site, thi...) |
(No difference)
|
Revision as of 03:01, 8 December 2008
The cart report provides a birds-eye view of where visitors abandoning in the purchase process. As this report can be broken down by source code, email campaign and referring web site, this report can be used to view the success/contribution and ROI made by each of these sources. Access the cart report by selecting the 'cart report' link from the administration link list. Note that only administrators and order managers may access this report.
- As this report is a very resource intensive process, it is recommended to run the report off peak hours and to limit the report to one month intervals (using the to and from date options in the report form).
The cart report form provides fields to filter the report results by. Four filter option fields are available:
- From Date: Using this field will only qualify visitor information where the visitor had first visited the site after or during this date.
- To Date: Using this field will only qualify visitor information where the visitor had first visited the site before or during this date.
- Group By: allows results to be organized by source code, email campaign or referring web site to determine contributions originating from these sources.
- Abandon Filter: sets the number of days that will qualify orders for the abandoned cart data column in the right of the form. Example: if set to "3" than all orders that where not completed within three days of starting of the order will qualify for this column in the report.