Campaigns

Campaign management allows privileged system administrators to create, distribute and monitor email campaigns. For email campaigns to be available, they must be activated in settings. Additional server configuration, including SMTP server setup, scheduled distribution tasks, etc, are required in order for campaign management to operate. Consult an experienced integrator before turning on and operating campaign management.

To send an email campaign, we must create a datasource, a campaign using the datasource, than distribute the campaign.

Datasources

Datasources provide the target recipients to the campaign. A datasource could be a list of email addresses you provide, or acquired from the web site. Several datasources come included with the ecommerce engine upon installation. Additional datasources require creation by an experienced integrator. Once a datasource is created, it is reusable – and each time it is used, the datasource acquires current target recipients that fit the datasource’s criteria.

To view and manage datasources, select "Campaign Datasources". A list of current datasources will be displayed. Select 'edit' next to any datasource to view / manage the datasource. Select 'Test' next to any datasource to view a sample of it's recipients. You can also add a new campaign datasource by selecting the 'add new campaign datasource' link.