Difference between revisions of "Banners"
From Whirlwind eCommerce Wiki
(New page: Banner management provides content managers control over ad content in the website. Banner campaigns can be rotated into any banner zone created on the web site using this interface. Bann...) |
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Banner management provides content managers control over ad content in the website. Banner campaigns can be rotated into any banner zone created on the web site using this interface. Banner management is implemented via a 4 tier system: | Banner management provides content managers control over ad content in the website. Banner campaigns can be rotated into any banner zone created on the web site using this interface. Banner management is implemented via a 4 tier system: | ||
| − | + | *Advertisers: logical grouping of banners by owner | |
| − | + | *Banners: The actual image, text ad and it’s behaviors | |
| − | + | *Campaigns: groups of banners that will be presented (rotated) together | |
| − | + | *Zones: The actual real estate on the page that can contain banner campaigns | |
Banner management begins in the banner search tool where all of the above items can be created, or searched for to modify or delete. | Banner management begins in the banner search tool where all of the above items can be created, or searched for to modify or delete. | ||
Revision as of 21:02, 1 November 2008
Banner management provides content managers control over ad content in the website. Banner campaigns can be rotated into any banner zone created on the web site using this interface. Banner management is implemented via a 4 tier system:
- Advertisers: logical grouping of banners by owner
- Banners: The actual image, text ad and it’s behaviors
- Campaigns: groups of banners that will be presented (rotated) together
- Zones: The actual real estate on the page that can contain banner campaigns
Banner management begins in the banner search tool where all of the above items can be created, or searched for to modify or delete.
